Using Brain Science to Build Better Products
Companies spend enormous amounts of time and money designing the experience for products and services. But in truth, “the” user experience isn’t a singular experience at all. And it doesn’t happen on any screen – it happens in the mind. More specifically, the six minds. Discover how UX is truly a collection of experiences occurring across six brain regions, each with their own information processing styles and needs.
By the end of this workshop you will be able to:
- Describe six types of thought processes, their unique characteristics and their unique contributions to user experiences.
- Conduct research with your target customers and be able to identify aspects of their actions, words and behaviors relevant to each of the six minds.
- Create evidence-based and psychologically-driven products and services.
- Integrate those practices into your design lifecycle.
Join us for a highly interactive workshop in which you will use actual user data to learn firsthand how to structure your customer research appropriately, categorize your data into the six minds, and use those insights to directly influence the design of your products and services.