Designing an experience that delivers the right message, to the right person, at the right time is HARD. Using AI to design an intelligent assistant that feels smart and empathetic to every person who uses it is super exciting but EVEN HARDER. I’d love to share my team’s approach to testing and learning our way into an AI with IQ and EQ! Hint: it involves “sewing the thread” between qualitative and quantitative data AND it can also be applied to experiences that don’t leverage AI!
Some other ideas sort of related to what’s above and probably worth discussing as a result are…. I’m a huge believer in taking a customer and content first approach to all UX. I wish we as businesses were bold enough to actually put customers first then figure out how to make money after meeting their needs. Speaking the language of our customers and declaring all conversations will be helpful and feel human is also awesome. What if traditional “roles” (Product, Design, Tech) were forgotten and new ways to describe our work emerged? Oh, the places we will go!