Translating Design Goals to Business Needs – Helping Leadership Understand the Value of Design

As researchers and designers, we’re always looking to build the right product for our users. That’s hard to do when we’re brought into the process late (especially after key decisions have been made!) or when every other team has a different set of priorities.

In this talk, we’ll focus on how to build a long-term relationship with leadership across the business to maximize the impact and benefit design can have.

You will learn:

  • How to use the skills you already have as a designer to learn more about your colleagues and their priorities
  • What gets covered during executive team and board meetings
  • When to push for impact, and when waiting will help you build more influence

Leadership View Full Schedule
Location: Sessions Date: May 3, 2022 Time: 12:00 pm - 12:45 pm photo of Ellen Chisa

Ellen Chisa
Founder in Residence • Boldstart Ventures