Design for Cognitive Bias: Using Mental Shortcuts for Good Instead of Evil

Users’ minds take shortcuts to get through the day. Usually, they’re harmless. Even helpful. But what happens when they’re not?

In this talk, I’ll use real-world examples to identify some particularly harmful biases that frequently lead users to make bad decisions. I’ll then talk about some content strategy and design choices we can use in our apps, designs, and platforms to redirect or eliminate the impact of those biases. Finally, I’ll explore our own biases as designers and some methods to prevent our own blind spots from hurting users.

You will learn:

  • Common cognitive biases that influence users’ decision-making in ways that can harm them
  • Content strategy tips and tricks to help users avoid bad decisions based on those biases
  • Ways to avoid having our own biases result in negative outcomes for users

Design View Full Schedule
Location: Eastern Daylight Time (UTC -4) Date: May 6, 2021 Time: 11:30 am - 12:15 pm

David Dylan Thomas
Content Strategy Advocate • Think Company