The Changing Landscape of Web Users
Seniors – part of an aging population – are one of the fastest growing segments accessing the web, and yet, they are often ignored when websites are designed. This talk will explain why including seniors as part of use cases should be a priority. It will explore who older users are, their behavior patterns, their attitude and physical limitations and how those should affect your design decisions. The talk will cover data from published studies, and both quantitative and qualitative studies we conducted in-house and will include real-life examples of design best practices and how they can make a difference in the success of a site.
What you’ll learn about designing for an aging population:
- How and why seniors go on line and what are their motivations.
- How age-related physical limitations change the online experience.
- What’s the mindset of seniors toward technology and the web and how to take that in account when designing.
- Best practices and strategies on how create senior-friendly experiences.