Workshop: Defining and Using Experience Principles

When you and your team have uncovered actionable insights, it’s tempting to jump right into solution mode. Wait! There’s a little more work to do. To make sure your insights translate into the right actions, you must collaboratively define what is good and hold yourselves accountable for adhering to that standard.

How do you align an organization to work collectively towards the same good? Start with experience principles.

Experience principles are a set of guidelines to which that an organization commits, and follows from strategy through delivery to produce good, or even great, differentiated customer experiences. They are derived from understanding your customers, and used to maintain standards and make decisions.

Experience principles specific to your customers’ needs provide contextual guidelines for strategy and  decisions. Experience principles keep collaborators focused on the why, what, and how of engaging people through products and services. They keep critical insights an intentions top of mind.

In this hands-on workshop you will learn…

[+] Why we need experience principles more today than ever
[+] The differences between experience principles and other guiding standards, criteria, and values
[+] How to define criteria for your product or services
[+] How to put experience principles in action day-to-day

Strategy View Full Agenda
Location: Sessions Date: November 12, 2020 Time: 11:30 am - 1:30 pm

Chris Risdon
Principal Service Designer • H-E-B