Collaboration Through a Content Journey Approach


A case study – Adoptive Families Association of BC

Video Recording

When looking at a web redesign, starting the content conversation across departmental teams can seem tricky. In fact, it can seem impossible.

Whether you work independently, or are part of larger project team, this presentation will share some ways to better plan for web and content projects, reduce conflict, and improve internal communication.

Like any conversation, understanding your audience, creating a shared vision for content, and using the right approach can not only align departments, but improve engagement for content across your organization.

This presentation will share a case study of content journey approach for the non-profit AFABC and the ongoing impact to the organization.

 Learning Objectives

  • Build leadership and community across cross-functional teams
  • Help frame, facilitate, and get buy-in for a strategic approach to digital experiences
  • Understand project requirements to build a strong case for change

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Date: February 28, 2018 Time: 1:00 pm - 1:45 pm photo of Melissa Breker

Melissa Breker

Breker Group Consulting