Challenges for UX with Privacy and Personalization

Several major data breaches and leaks about online surveillance have raised the awareness and need for online privacy.On the other side, our usage of wearables, smartphones and Internet of Things leads to the generation of an increasing amount of data. Even very sensitive data, like the information about our location or body functions recorded by different sensors. And we are very much willing to provide these data, if we’re expecting certain benefits: personalized traffic information, temperature regulation based on my own preferences, fitness progress etc. We enjoy the convenience of products, which rely on data personalization.

Additionally, most providers of digital products are not necessarily interested in making privacy settings transparent and accessible – as user data is their most precious asset. And they know – when faced with the choice between privacy and convenience users usually pick the latter. But do privacy and convenience really have to be contradicting concepts? Is it possible (and desirable) to ensure protection of privacy while providing great user experience?

You will learn:

  • The implications of big data and personalization on privacy
  • Why privacy is important for user experience design
  • How to design with privacy in mind
  • How to combine privacy and convenience

Strategy View Full Agenda
Date: February 11, 2016 Time: 10:15 am - 11:00 am photo of Agnieszka Walorska

Agnieszka Walorska

Creative Construction