Balancing Quantitative and Qualitative Perspectives in UX Strategy

Quantifying behavior is one thing. And it’s a big thing now, with data pouring into organizations from every direction. Understanding the qualitatively measured needs and motivations that drive behavior is quite another.

We’ll explore in this panel how to inform UX strategy and practice with a balanced approach to quantitative and qualitative research.

Larry Swanson will moderate the panel. Larry hosts the Content Strategy Insights podcast, which has featured many UX experts, including ConveyUX keynote Jared Spool and ConveyUX organizer Joe Welinske. This panel conversation will be recorded live and released as a podcast episode shortly after the conference. Note: If you choose to attend, you will be part of the live and recorded session.

Our panelists include:

  • Cora Cowles, a tirelessly curious UX director who sees the 80:20 rule as a reminder of the importance of crafting experience designs that are accessible to all
  • Laura Joss, a design director who consciously marries quantitative and qualitative data across the span of her work with product teams, from conception to execution
  • Brent Summers, a strategist and marketer who balances numbers-driven sales funnels with more customer-centric approaches to customer engagement

Panel Discussion Strategy View Full Agenda