UX designers are no longer confined to annotating wireframes and pumping out beautiful UI. Instead, in an age of lean methodologies and rapid innovation, we have more opportunities than ever to directly influence our company’s bottom line.
For many designers, however, business knowledge feels out of their domain, the expertise of those with those with MBAs or entrepreneurs who have cut their teeth as startup founders. It often seems that the most realistic option is to just focus on making the product work and behave beautifully. But it doesn’t have to be this way.
Join Kiley Meehan, a design leader at FreshBooks, for an open discussion on how designers can become more business-savvy. From testing a unique value proposition through to identifying “blue-ocean” market opportunities, there are many tools that a designer can employ to influence strategy and help shape a product’s future — no MBA required.
- how to connect your work to business metrics
- methodologies you can use right away to drive business innovation
- how to bring iterative design thinking to business strategy