Most companies understand research, but really don’t understand the difference between user and market research. After establishing a few in-house research teams, I’d like to share some of the challenges, opportunities, and lessons learned around structure, deliverables, process, and communication with UX designers, product management, and stakeholders. In addition, we’ll explore how in-house research can really add value to your UX practice, while diminishing the perception of “research just takes too long”.
You will learn tips and techniques to
- improve communication and project clarity amongst project team members
- improve research deliverables to showcase the value of your projects
- start an in-house research panel