photo of Victor Yocco Victor Yocco Intuitive Company

Intuitive Company • Philadelphia, Pennsylvania

Victor is a researcher and strategist at Intuitive Company, a user focused research, design, and development firm in Philadelphia. He is the 2014 Vice Chair of PhillyCHI, an organization representing professionals and students in UX fields in Philadelphia and the Delaware Valley region. Victor received his PhD from The Ohio State University, where his research focused on psychology and communication in informal learning settings such as science centers and zoos. His current interests include interpreting the application of social science theories to digital design. He has written for A List Apart, Boxes and Arrows, Smashing Magazine, and a number of academic journals.

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