Peter Morville is a pioneer of the fields of information architecture and user experience. His bestselling books include Information Architecture for the World Wide Web (fondly known as the “polar bear book”), Ambient Findability, Search Patterns, and Intertwingled. He’s currently working on a new book about planning (to be published in 2018). He advises such clients as AT&T, Cisco, Harvard, IBM, Macy’s, Vodafone, the Library of Congress, and the National Cancer Institute. He has delivered conference keynotes and workshops in North America, South America, Europe, Asia, and Australia. His work has been covered by Business Week, NPR, The Economist, The Washington Post, and The Wall Street Journal. Peter lives in Ann Arbor with his wife, two daughters, and a dog named Knowsy.