“Have Fun Storming the Castle”
In the last few years, user experience practitioners and teams who have fought for a seat at the decision making table have increasingly found a hard won spot.
Once seated, they’ve been asked to quantify the value of UX efforts and practices to executives. While this request can seem challenging for customer facing products and services it can seem almost daunting in business-to–business or enterprise environments. In this presentation, we tell the story of a small but mighty UX team in a Fortune 500 corporate setting who took on the task of developing an Enterprise UX ROI and what they learned along the way.
What You’ll Learn:
- Why developing a quantitative metric for UX efforts can be essential to the success of new UX teams
- Translating UX efforts to executive speak
- How to leverage a UX ROI as a strategic alignment tool with CX and other internal customer measurement teams
- Best Practices and Lessons Learned: what worked & what didn’t