“8 Things You Need To Know This AM” was Refinery29’s first iOS app which boasted 50k installs in the first 2 weeks after launch and currently has around 40k monthly active users. ThisAM was also recently shortlisted for a 2016 CLIO award. At ConveyUX you will have an opportunity to discuss the design process and strategy behind the making of the app with the Design Lead on the project, James Cabrera. Stop by and speak with James about the conventional and unconventional methods used to arrive at the finished product, all the way from research phase to live prototypes. Also learn about the challenges that arose during the process, and what methods were used in order to maintain the integrity of the UX despite external pressures.