Content Audits: Looking Back to Look Forward

Everyone knows that we audit content to understanding what’s there on a website, in order to determine what to keep going forward. But content audits actually present another big opportunity: to help an organization understand their content well enough to make decisions and create rules for it going forward. How long do individual content types need to stay live? How many of a particular type of content get produced each day, week, month, or year? What content is currently created by multiple departments and can be streamlined or repurposed? What content doesn’t need to be created at all?

A good content audit can provide a foundation that will ensure a sustainable IA. And whether user experience designers are leading the effort, working alongside a content strategist, or advocating for adding content strategy resources to a team or a project, this workshop will be eye-opening and useful.

Major learning outcomes:

  • How UX deliverables will be improved with a thorough understanding of content audits
  • How UX professionals can collaborate with content strategists to use the learnings from content audits

Strategy
Location: Date: February 28, 2017 Time: 1:30 pm - 5:00 pm photo of Hilary Marsh Hilary Marsh