The Digital Media Design team at NPR strives to design experiences that meet listeners and readers across the all places they are now and will be in the future—websites, smartphones, tablets, connected cars, connected homes, wearables, and more.
Over the past several years, the team has launched and iterated on NPR One—NPR’s personalized, on-demand listening service—on over a dozen platforms. At the same time, we’ve redesigned large swaths of NPR.org, entirely rebuilt the web audio player, created essential internal editorial tools, and embarked on a ground-up rebuilt of the flagship NPR mobile app. Through all these projects, maintaining a consistent, shared vision of how we reach audiences and serve journalism has been essential.
In this presentation, I’ll discuss three keys to successful platform and product design at NPR—audience-centric research & design processes, service to journalists, and partnership with local stations. I’ll explore how these key themes impact our work and share the lessons we’ve learned in designing products that scale while meeting the needs of each of these core constituencies.